Lindsay Brewer on rise as a race car driver and social media star
Lindsay Brewer knew she belonged behind the wheel when she was 11 years old.
From the moment she slid into the seat of a go-kart at a childhood birthday party, Brewer knew she had discovered her passion â one thatâs âonly amplifiedâ as her career has continued to blossom in the racing and influencing spaces.
âIâm from Colorado and Iâve always grown up snowmobiling, four-wheeling, driving anything I could get my hands on,â Brewer, who currently races internationally in the Lamborghini Super Trofeo series, said in an interview with The Post. âIâve always loved driving, and I really didnât know you could do it as a sport.â
Born into a family with âno racing background,â Brewerâs father decided to purchase his daughter a go-kart following that fateful day at the track, paving the way to competitions at the regional and national levels.
âI loved competing with the other drivers on the track, beating all of them, and it immediately sparked my passion,â she said. â⊠Itâs all Iâve ever wanted to do since I was a kid.â
Itâs a goal Brewer, now 27, has never wavered from, even when she took a four-year break to study at San Diego State University, where she earned a bachelorâs degree in business administration.
Despite a lengthy absence from the sport â âIt was tough not being in the [racing] world, not really having any connectionsâ â Brewerâs future was always top of mind as she looked to build a social media following in hopes of attracting sponsors to help ease the financial burden racing often carries.
âItâs always going to be an obstacle for drivers to get enough seat time and practice,â Brewer said. âItâs one of those sports where you canât just pick up a basketball and play outside, it costs $25,000 a day to test the car.â
Upon racing in Skip Barber, the legendary racing academy that counts IndyCar stars Colton Herta and Josef Newgarden as alumni, Brewer experienced âsome bumps along the wayâ as she transitioned back into the seat and competed in the TC America Series in 2021.
âAfter being out of the seat for so many years, itâs tough cause everyone who I was competing against thatâs my age had all been racing the past four years,â Brewer said.
Beyond the pressure of measuring up to her standards as she progressed professionally â Brewerâs âRoad to Indyâ has featured stops on the Indy Pro 2000 Series in 2022, followed by Indy NXT two years later â she has also combatted the noise of detractors who have âlooked down uponâ her, not just as a female in the sport, but as a rising online star.
âI feel like if I donât do well, then itâs like, âOh, sheâs too worried on content creation, she needs to be worrying about other things to get better,â but little do they realize it doesnât really correlate that much, thereâs always going to be pressure for sure, I would say I try not to let it get to me,â Brewer said.
âWhen I first got back into the sport, it really bothered me and the comments would bother me, and I was like, âUgh, Iâm not just an influencer, Iâm also a race car driver. Iâve been racing since I was 11.â I grew a big chunk of my following when I wasnât racing, so once I started to race again, they were like, âThis influencerâs pretending to be a race car driver,â and Iâm like, âNo!â
âBut then I realized everyone is going to have their opinion whether itâs right or wrong, and you canât control how other people perceive you, theyâre going to have their opinion no matter what, so Iâve really tried to get past it.â
By locking in on the lane in front of her, Brewer has kept the naysayers in the rearview.
âItâs helped a lot to shift that mindset and I feel a lot more comfortable now,â she said.
Brewer has also gotten more comfortable balancing life as a driver and growing her online presence.
In addition to Instagram, where she has a whopping 2.8 million followers, Brewer has pages on YouTube, TikTok and Passes, a content creator-friendly platform that boasts the likes of fellow athlete influencers such as Livvy Dunne and Paige Spiranac.
âIâve worked with the same photographer/videographer for the past four years, so he really knows my style and when itâs time for me to work and be driving, going in engineering debriefs, he doesnât mess with me. I feel like I switch gears from social media, now itâs creation, now itâs time to lock in and be a driver,â she said.
â⊠I try to get the content creation done in the morning and then he takes all the videos when Iâm driving, it definitely takes some balancing, for sure.â
While YouTube serves as a video diary of sorts with vlogs dedicated to âdays in the life,â Q&As and memorable moments throughout her career, Passes grants subscribers access to a more intimate look at Brewerâs life beyond the Instagram grid.
âI think itâs important for a lot of content creators to be able to monetize off the content theyâre making. And sometimes certain brands donât value who they are. For me, I feel like I wanted to show a closer look into my life when I pivoted back to racing,â said Brewer, who offers memberships at different price points on Passes ranging from $9.99 per month to $499.99 without a monthly fee.
âIÂ post mostly racing content, which is great, but I feel like I want to give my fans a closer look into my life. âOh, going to the beach today in Laguna, come along with me,â or âdoing a workout haul, come work out with me.ââ
Having a team that supports her social media endeavors has put Brewer at ease, especially as she embarks on an âabsolutely incredibleâ next chapter with Lamborghini Super Trofeo North America.
âIt takes a good team to understand that thatâs a big part of my life because some teams Iâve had, theyâre like, âWhy is she taking pictures, sheâs not taking this seriously,â and itâs like, âThis is the reason Iâm able to even drive the car, doing social media to pay for this.â So, I work with a team now that really understands that and they love doing social media and content creation as well,â Brewer said.
Her debut season with Lamborghini Super Trofeo North America is off to an impressive start.
Last month, she secured a podium finish with British driver Jem Hepworth on the RAFA Racing Team at Sebring International Raceway in Florida.
âThis is my first year doing sports cars, I didnât really have super crazy expectations. I just wanted to try â for me, my strength has always been a challenge in open wheel [vehicles] cause thereâs no power steering, so I felt my results didnât reflect who I was as a driver. Iâm like, âI know Iâm a good driver, but I can barely turn the wheel, and itâs really affecting me,’â Brewer said.
âI was really excited to be switching over to sports cars cause thereâs power steering and itâs like a normal car. I thought that would translate really well. A lot of open-wheel drivers, when they jump into other types of cars, they excel just because open-wheel is so difficult.â
Brewer will be back in the driverâs seat next month when she competes at Laguna Seca in California from May 9-11.




