AMD Calls Over 200,000 GPUs Shipped ‘Unprecedented’

Everyone expected the AMD RX 9000 series to sell well, but no one predicted it would do this well. AMD has reportedly shipped over 200,000 of its new RX 9000 graphics cards to retailers over the past few weeks, and that volume has almost completely sold out already. This prompted AMD VP of product marketing, David McAfee, to say that such numbers were “unprecedented” for AMD, and that it had been a “pretty amazing couple of weeks.”

Since the launch of the RX 9070 and RX 9070 XT, the two cards have been almost completely sold out across most major retailers. That’s led to some scalping and price rises, but they haven’t ballooned quite like Nvidia’s new RTX 50-series cards have. AMD has now hit over 45% market share in Japan, as per VideoCardz, and with the absence of Nvidia GPUs on sale, that trend is unlikely to reverse.

A new report from Benchlife (via VideoCardz) claims that AMD shipped around 200,000 of the new graphics cards to retail partners and that the global supply has almost completely been sold. The remaining cards are unlikely to shift in such great numbers because prices have grown far beyond the suggested pricing. But AMD’s Frank Azor said last week that new stock was coming.

David McAffee agreed, stating in a recent chat with HotHardware, “Priority number one is restocking all of our partners, [which] means all the way from retailers and e-tailers back to our add-in board partners.” He didn’t make any proclamations of exactly when we can expect restocking to occur but suggested that it would start with the board partners and filter out with Q2 and beyond, as it fleshes out the rest of the RDNA4 range.

When asked about the way pricing had evolved since the cards were launched, McAffee placed some of the blame on board partners, claiming that AMD didn’t have full control over the production and retail arm of the graphics card business like it does with CPUs.

“On the CPU business […] we control that end to end. With the launch of RDNA 4, we sell an ASIC to our board partners who then have a range of designs that they want to enable,” he said, highlighting how it’s retailers who decide which models to stock and at what price.

While that feels like a bit of a cop-out answer, it’s worth praising that he noted the major effect AMD can have on the process is through supply. If supply goes up, prices can come down, and that’s what AMD is working on in the near future.

“The biggest thing that we can do, and the biggest thing that we are doing quite honestly is ramping supply of Navi 48 very very aggressively,” he said.