Bella Hadid’s Frankies Bikinis collection is out now

Bella Hadid isn’t horsing around with her latest fashion foray.

The model brought her signature cowgirl-chic style to a new Frankies Bikinis swimwear collaboration, which hit the site on Tuesday morning following a buzzy campaign.

“Not only am I so proud of this collection that we worked so hard on, but to do it alongside one of my oldest friends makes it all the more special,” the star said in a press release of Frankies Bikinis founder Francesca Aiello, who grew up in Malibu as childhood friends with her and sister Gigi Hadid.

While the initial drop will be followed by more capsules in April and June, there are already a plethora of options to add to cart — from ruffled suede swimwear to scarves.

Below, shop a selection of top picks before the limited line flies off the shelves.

The collection’s filled with playful gingham pieces, including this bow-adorned top and the matching Dove Bikini Bottom.

True to form, Hadid styled this sweet sundress with cowboy boots for the campaign.

Saddle up and shop these ranch-inspired tops before they sell out.

Trendy polka-dot designs also abound, including this whipstitched triangle top.

We’re also eyeing this pretty eyelet sundress, which has Bella’s name subtly included in the embroidery.

If you’re not quite thinking about summer dressing just yet, consider adding Hadid’s knitwear to your cart instead.

Made from soft suede swim fabric, this tie-front maillot could do double duty as a bodysuit.

Coastal meets cowgirl with this bandana-inspired tankini.

Hoping to shop this soft sweater before it flies off the shelves? Today’s your lucky day.

Whether styled with thigh-high boots or sandals, this lightweight knit transcends seasons.

Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.