Buzzkill: Trump’s trade wars threaten America’s craft brewers already reeling from changing tastes

America’s craft brewers already have enough problems. Hard seltzers and cocktails are muscling into beer sales. Millennials and Gen Z don’t drink as much as their elders. Brewpubs still haven’t fully recovered from the shock of COVID-19 five years ago.

Now there’s a new threat: President Donald Trump’s tariffs, including levies of 25% on imported steel and aluminum and on goods from Canada and Mexico.

“It’s going to cost the industry a substantial amount of money,” said Matt Cole, brewmaster at Ohio-based Fat Head’s Brewery. Trump’ trade war “will be crippling for our industry if this carries out into months and years.”

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