Kim Kardashian’s company Skims launches giant inflatable in Times Square (Video)

A 60-foot-long, balloon body double of Kim Kardashian suddenly appeared in the middle of Times Square this week — and shocked New Yorkers with its barely there blue bikini and 15-foot high replica of the reality tv star’s butt, which drew hordes of selfie-taking gawkers.

The massive inflatable installation appears to be a marketing stunt for Kardashian’s latest SKIMS clothing line, with the balloon’s skimpy blue swimsuit mimicking one the 44-year-old donned in a recent Bahamas photoshoot.