Carmelo Anthony promotes STAYME70 cannabis on Long Island
NBA Hall-of-Famer Carmelo Anthony will visit Strain Stars in Farmingdale this weekend to launch his new cannabis brand on Long Island.
The former New York Knicks player is set to visit the dispensary on Saturday, April 19, to promote STAYME70 Cannabis — pronounced “Stay Melo” — which he launched created in partnership with Oregon-based cannabis grower Jesce Horton and creative director Brandon Drew Jordan Pierce.
STAYME70 first hit dispensaries in Oregon last year. New York is the brand’s first expansion to the East Coast.
Strain Stars owner Yuvraj Singh said that having a celebrity brand choose to do an event at his business, which opened as Long Island’s first dispensary in 2023, is a big accomplishment that could help lessen the stigma around cannabis.
“They picked a handful of stores in the state for the launch, and we were one of them, so that meant a lot,” Singh said. “I know a lot of people that don’t even know a lot about cannabis but know Carmelo. It destigmatizes the industry a lot, because if an A-list [celebrity] is getting behind it, it puts you at ease.”
Anthony will do a meet-and-greet at Strain Stars from 1-3 p.m. with customers, who will have the opportunity to purchase three flower-based STAYME70 products three vapes. There will also be limited-edition product boxes that Anthony will sign.
Additionally, Strain Stars will host a DJ and food truck outside the store.
“I’m excited to be launching the debut of STAYME7O in New York,” Anthony said in a statement. “New York is home, and bringing this project to life here feels incredibly personal and full circle. This isn’t just about cannabis — it’s about empowering our communities, uplifting underserved entrepreneurs, and creating meaningful opportunities that support and celebrate our culture.”
A portion of proceeds from STAYME70 will support NuProject, a nonprofit based in Oregon that provides funding and financial coaching to help diverse entrepreneurs build wealth through the legal cannabis industry. Proceeds will also go toward the Last Prisoner Project, a Colorado-based nonprofit dedicated to criminal justice reform.
On Monday, Anthony hosted a launch event at the Dazed dispensary in Syracuse, where he played for the Orangemen at Syracuse University.
He is one of many celebrities to launch a cannabis brand as legalization spreads throughout the U.S., including Snoop Dogg, Jim Belushi, Melissa Etheridge and Mike Tyson, who also hosted a product launch with Strain Stars in in 2023.
In addition to STAYME70, Anthony, Horton and Pierce have co-founded Grand National, an agency that aims to support cannabis brands and businesses through the group’s expertise in the industry.
NBA Hall-of-Famer Carmelo Anthony will visit Strain Stars in Farmingdale this weekend to launch his new cannabis brand on Long Island.
The former New York Knicks player is set to visit the dispensary on Saturday, April 19, to promote STAYME70 Cannabis — pronounced “Stay Melo” — which he launched created in partnership with Oregon-based cannabis grower Jesce Horton and creative director Brandon Drew Jordan Pierce.
STAYME70 first hit dispensaries in Oregon last year. New York is the brand’s first expansion to the East Coast.
Strain Stars owner Yuvraj Singh said that having a celebrity brand choose to do an event at his business, which opened as Long Island’s first dispensary in 2023, is a big accomplishment that could help lessen the stigma around cannabis.
“They picked a handful of stores in the state for the launch, and we were one of them, so that meant a lot,” Singh said. “I know a lot of people that don’t even know a lot about cannabis but know Carmelo. It destigmatizes the industry a lot, because if an A-list [celebrity] is getting behind it, it puts you at ease.”
Anthony will do a meet-and-greet at Strain Stars from 1-3 p.m. with customers, who will have the opportunity to purchase three flower-based STAYME70 products three vapes. There will also be limited-edition product boxes that Anthony will sign.
Additionally, Strain Stars will host a DJ and food truck outside the store.
“I’m excited to be launching the debut of STAYME7O in New York,” Anthony said in a statement. “New York is home, and bringing this project to life here feels incredibly personal and full circle. This isn’t just about cannabis — it’s about empowering our communities, uplifting underserved entrepreneurs, and creating meaningful opportunities that support and celebrate our culture.”
A portion of proceeds from STAYME70 will support NuProject, a nonprofit based in Oregon that provides funding and financial coaching to help diverse entrepreneurs build wealth through the legal cannabis industry. Proceeds will also go toward the Last Prisoner Project, a Colorado-based nonprofit dedicated to criminal justice reform.
On Monday, Anthony hosted a launch event at the Dazed dispensary in Syracuse, where he played for the Orangemen at Syracuse University.
He is one of many celebrities to launch a cannabis brand as legalization spreads throughout the U.S., including Snoop Dogg, Jim Belushi, Melissa Etheridge and Mike Tyson, who also hosted a product launch with Strain Stars in in 2023.
In addition to STAYME70, Anthony, Horton and Pierce have co-founded Grand National, an agency that aims to support cannabis brands and businesses through the group’s expertise in the industry.
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