Robert Kraft casts Tom Brady, Snoop Dogg in his latest ad
Robert Kraft latest Super Bowl ad for his foundation features the dream team of Tom Brady and Snoop Dogg.
The New England Patriots owner, 83, tells Page Six that he called his former quarterback and the famed LA rapper personally to cast them.
âI called each of them,â Kraft told us of the new ad from the Foundation to Combat Antisemitism, noting the stars both agreed immediately.
âSnoop said, âIâm all in⌠whatever you want,’â Kraft recalled, noting he met the âGin and Juiceâ star over 30 years ago.
âIâve known Snoop since 1994,â Kraft said. He first met the hip hop artist when the Pats drafted onetime USC star Willie McGinest, a former classmate of Snoop Dogg (then Calvin Broadus Jr.) at Long Beach Polytechnic High School.
Said Kraft of Snoop, âWeâve been friends going back⌠he performed at some of our Super Bowl parties, heâs a real pal.â
Kraftâs history with Brady is perhaps better known, as the Patriots won six championships with the star.
But scheduling busy Brady for the Super Bowl spot was another thing. âTommy is so busy,â Kraft said. âThat was the hardest thing. But they both agreed to do it, they did it out of their hearts.â
The foundationâs new campaign is called, âNo Reason to Hate,â and stars Brady, 47, and Snoop, 53, dramatically telling each other face-to-face reasons to hate each other â including âI hate you because you look different.â
But the stars then tell viewers, âMan, I hate that things are so bad that we have to do a commercial about it.â
Said Kraft of his adâs duo: âI thought, âwho could help us do this bridge building?â I would say their curriculum vitae might be a little different. But I am privileged to know a lot of great people. It was great to bring Tom and Snoop together. Just because people look different, or have different lives or interests, doesnât mean they canât get along with one another and share common objectives.â
Kraftâs Foundation to Combat Antisemitism has previously aired ads during the Super Bowl and the Oscars, and the spots have won honors at the Clios, Effie Awards, Epica Awards, London International Advertising Awards and more.
Past ads have been supported by Brady, Mike Tyson, Dave Matthews and Jon Bon Jovi.
The foundation launched a $25 million âStand Up to Jewish Hateâ campaign, and its resulting âblue squareâ pins have become a âsymbol of standing up to Jewish hate and all hate,â Kraft has said.
The organization has noted, âWhile the mission started to fight the rise in antisemitism, it has since become an overarching call to action in the fight against all hate. The blue square has since become a universal symbol representing this anti-hate mission, and symbolizes the need to constantly stand up for others.â
The foundation has also previously taken out full-page ads in newspapers, featuring a heartfelt message by the billionaire Patriots owner.
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