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The Trump sell-off has begun

Elon Musk’s Tesla has fallen sharply after the equity market bull run following Donald Trump’s inauguration ended – Jim Watson/AFP

One of the surest turn-of-the-year bets was that we had reached peak Elon Musk and that, from there on in, it would be downhill all the way for the Tesla, SpaceX and Twitter impresario. But few foresaw the speed of the tumble.

Not that he’s exactly been impoverished by it; by dint of the multiple different business success stories he’s spawned, Musk is still – according to Forbes magazine, which tracks the wealth of top multibillionaires in real time – far and away the world’s richest man.

But he’s getting poorer by the week, if still no poorer than he was when Donald Trump was elected US president on Nov 5.

All the same, in three short months, the Tesla share price has plunged by 40pc, driven mainly by a sharp fall-off in European sales, growing Chinese competition, concern that Tesla was about to take a stake in Nissan, and fears that Musk’s alt-Right politics have badly damaged the brand in target consumer markets.

The sell-off is admittedly by no means confined to Musk. It’s tech industry wide. Since their recent highs, shares in Peter Thiel’s Palantir Technologies have fallen 32pc, Nvidia and Microsoft are down by 15pc and Alphabet is down by 16pc. Not far behind are Meta and Apple, down by 9pc and 7pc respectively.

It already seems like a long time since the bosses of America’s tech giants lined up in craven self-interest alongside Trump for his inauguration.

Mark Zuckerberg, Jeff Bezos, Sundar Pichai and Elon Musk at Donald Trump's inauguration
Public opinion is increasingly hostile toward ‘big tech’ bosses and the power they wield – Julia Demaree Nikhinson/AP Photo/Bloomberg

Since then, a lot of the shine has come off tech stock valuations, proving once again the old stock market adage that it is better to travel hopefully than to arrive.

The hope in this case was a combination of artificial intelligence (AI), in which the tech giants are investing hundreds of billions of dollars, and the pro-business, deregulatory leanings of Trump himself.

Since the inauguration, investors have been given reason to question both assumptions.

On AI, they’ve suffered the double blow of emerging, and much cheaper, Chinese competition and a noticeable swing in public opinion against the power of “big tech”.

Tech bashing in both mainstream and social media is now as common as bank bashing used to be, with tech replacing finance as the bogeyman of today’s business landscape.

I realise that this has been said many times before, only for the leviathans of tech to grow bigger still. But the direction of travel is now unmistakable.

Survey after survey finds the tech giants to be some of the most-hated institutions in the world. Even in the US, a substantial majority of both Republicans and Democrats believe that they wield too much power.

But a special type of loathing has started to grow for Tesla. In Germany, there’s a company doing a roaring trade in car stickers that read “I bought this Tesla before Musk went mad”.


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